PHARMA FRANCHISE

Pharma Franchise

Pharma franchise business means that you are responsible for the business in the particular area given that you are being supported by the Pharma Company of which you own a franchise. The support includes, but is not limited to the following;

• ·       Supply of products and promotional materials
• 
  
• ·       Training & guidance by the company

 One usually covers an area, its size depending on one’s capacity to handle the business. The most important part in handling a Pharma Franchise is to engage with medical practitioners in that particular area to prescribe the products of that particular company one is working for. Many ways are adopted by the pharma franchisee to increase the popularity and his sales in the area he covers.

Pharma Franchise

Ways to increase PHARMA FRANCHISE  business are:

1. Choose company with wide range of products:  If company provides a wide range of products, it is easy to increase business by approaching doctors of every field. So wide range of products are very important.

2. Quality products are must: If quality of pharma products is excellent, then only doctor would like to associate with pharma franchisee. Good quality products are always in demand. So to have good sales, one can choose a pharma PCD company having excellent quality products.

3. Hire MRs to cover wide area:  Good team of MRs will help you to increase sales as it may not be possible for the franchisee himself to cover wide area.

4. Monopoly rights are back-bone of this business: If one does not enjoy monopoly rights in this business, he will be in fear of infiltration by other pharma franchisees. Monopoly rights give him freedom to increase his business without any anxiety.

5. Promotional material plays important role: If PCD Pharma Company provides good quality promotional material, it becomes easy for franchisee to give details of products portfolio to doctors.

6. Company should have good web presence: Web presence makes a Pharma Franchise company more credible. So clients will help franchisee to increase business.

    

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What is PCD Pharma company

1. What is  PCD pharma company

 PCD  pharma company- First of all , let us know what is PCD ?

Meaning of PCD

PCD means Propaganda-cum-Distribution. PCD system provides business opportunities for both Pharma companies and Distributors to associate for mutual benefits where the pharma company provides products and the distributor or the PCD associate provides selling and marketing support. The term PCD is also interchangeably used with Pharma Franchise.

PCD Pharma Companies

PCD Pharma Companies unlike the Pharma giants are relatively smaller companies with a fewer number of on-roll employees.

They have a large base of Stockists & Distributors in the region of their operations. The manpower employed by its stockists and distributors though not on rolls of the Pharma company, directly works for the brands of the company.

The Pharma company invoices the products to their stockists on relatively lesser rates.

These Stockists are having access to  the doctors/ medical practitioners in their respective areas  and they either themselves or through the MRs get the prescriptions generated. As you must be aware, prescription generation is the most vital part in Pharma distribution business. Quality products, like any other way of Pharma distribution business, are the essence of PCD format of Pharma distribution, too.

PCD Pharma Companies

Few things to be taken care while choosing PCD Pharma company

 When a would-be distributer wants to start a Pharma Franchise business, first question comes to his mind….which one to choose out of thousands of PCD pharma companies.  Choosing the right pharma company in Chandigarh is very important for the successful franchise business.  One should invest time & carry out proper research. Though it is not very easy, but a few things that should be taken care while choosing a Pharma Company are as follows:

1.    To Check about PCD Pharma companies' certifications like

a.    ISO Certificate

b.    GMP Certificate

2.    Check that company is not dealing with any banned products.

3.    Range of products: does that cover distributor’s fill requirement?

4.    Promotional materials- Range and quality

5.    Review of users

6.    Quality of Packing materials being used

7.    Is the company professional in its dealings?

8.    Who are the promoters of the company, what kind of reputation they carry. Generally the online presence itself says about the reputation of the promoters and the company.

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